What Makes Maddy Tweet?

by Michael Benidt on July 23, 2010

What if your new book had just been published by Hyperion’s prestigious Voice imprint? What if you were the co-founder of one of the most influential and respected research firms ever?


That (and a tad more) describes Maddy Dychtwald. She’s pretty well known, ridiculously successful and, dang, good looking to boot.

She’s the author of Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better. She’s also the co-founder, along with her husband Ken, of Age Wave. Together they’ve been warning us for a long time now about the dangers of ignoring the demographics of aging and the talents of our senior citizens.

(Ken Dychtwald, by the way, is one of the very best speakers we’ve ever seen. He’s always understood intuitively what Seth Godin warns about in Really Bad PowerPoint – that bullet points slaughter audiences, but the right emotional images help deliver the message).


So, why in the world would someone like Maddy Dychtwald feel it necessary to tweet? She’s got it all, already.


Chris Brogan (one of the most knowledgeable social network experts on the planet) will tell you that online social networking is not about selling – but instead about contributing, mentoring and giving back.

In Maddy Dychtwald’s case she contributes her expertise. She’s intimately involved with issues like the marketing power of women and the implications of demographic shifts. She uses that expertise to link her followers to news, resources, studies and articles on the topics she knows best.


Sure, she tweets about her own books and appearances. (we should be so lucky to have such success and such a schedule!).

But, she also uses her background to lead us to intriguing articles like a Christian Science Monitor article about the popular television show, The Closer; and an NPR story about Sarah McLachlan’s fight to keep her wonderful concert series, Lilith Fair, alive.


And, those are just a couple of examples. Follow her and you’ll see a lot more.

So, what makes Maddy tweet?

Well, it’s certainly not what makes Sammy run.

Nope, those who are already successful, accomplished and knowledgeable are in the best position to give back – and they’re the ones who most need to pick up their keyboard and tweet with us.

Maddy does. Now, we just need to work on her husband Ken.

{ 7 comments… read them below or add one }

Cassandra Rose July 23, 2010 at 4:04 pm

Maddy’s Husband Ken is a deep thinker.. absorber of life.. He is busy taking it all in so he knows the next demographic movement to teach educate us… Have to listen to do this.. Not Gab ~~ FB/twitter etc is like full time job… works as entertainment if you travel alot and too… You know you always have a friend from opening the pages which helps with stresses of Life..
Definitley I vote for Ken being a top American Speaker !I first heard Ken Dytchwald speak his knowledge in 1980 and 1981… as brought his book Body Mind when came out in 1975 I think.. He was a captivating brilliant Man from the very very beginning ! Just got reaquainted with Ken when he was the opening featured speaker in Naples Fl for the very large and dynamic group of successful retires about the future. http://www.imaginesolutionsconference.com CR

Michael Benidt July 23, 2010 at 9:57 pm

What a wonderful comment! And here I thought we were doing good to see him speak in late 1999! I also like your comment about the list of the Top American Speakers. So often the most thoughtful, considered and innovative speakers are not listed. Just the same old, same old. Thanks so much, Cassandra.

Love Streams July 27, 2010 at 7:10 pm

Hello Michael,

I agree that Maddy has done a wonderful job of merging her recently released book “Influence” with intriguing topics of the day. I worked with her to build her social media platform so I appreciate your recognition of her social media success!


Elli St.George Godfrey July 27, 2010 at 8:42 pm

As I read your description of how Maddy Dychtwald engages on Twitter, I wondered if we might use her example and not wait until we are fabulously successful like her. If we make it a habit to contribute and share with others in social media, will we make good mentors and provocateurs as we become more successful?

Michael Benidt July 28, 2010 at 8:06 am

Thanks Love and Elli,

It’s interesting that your comments came in together about the same time. You both touch on an important topic. We’ve recently been working with some folks who are very skeptical of Social Networking in general, and Twitter specifically. If you read this blog, you know that we are too, to say the least.

The crux of the matter is that all of social media is destroying our view, literally. It’s like Yellowstone Park with billboards. “Contribute and share” is what is missing most often. Our contention is that those most needed are those who are already most accomplished. They have often gotten past the need to “billboard.”

Big topic – and we’re going to write more about it. However, Elli, yes, little folks make good Tweeters, too!

Love Streams July 28, 2010 at 8:34 am


This is an excellent topic. I work with executives on their social media strategies all the time. In my experience, it’s not that these individuals have gotten “past the need to billboard,” in most cases their schedules haven’t permitted them the time to understand the social mediasphere that has grown up around them.

The work that I do is not only to build a platform for them, but also to show them how to use the tools and why it’s important to engage in the conversation and contribute their point of view.

This kind of executive social media coaching helps ensure our “Yellowstone Park” doesn’t turn into a pop-up carnival.

Michael Benidt July 28, 2010 at 8:45 am

Hi Love,

I like your quote – “engage in the conversation and contribute their point of view.” We’re working with someone who is a hugely respected leader in their field and they almost have a responsibility to “give back.”

You’ve done a great job with Maddy. We just found out that she does all her own tweets and blog stuff herself. Maybe you’ve found out the way – “If you build it, they will Tweet.”

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