My mother always said, “I have to put my face on before I go out” (in public). Perhaps the single most important thing you can do for your social networking success is to put your face on ZoomInfo.com. Why? Let’s take Ian Griffin as a for instance.
ZoomInfo.com is one of the most important online business resources on the Internet. You’ve likely run across this site without realizing it when you search for almost anyone.
They use sophisticated web mining technology to find the latest contact information about people. But, that’s also why folks with a common name, a varied work history or very little web presence might find their information in need of more than just a face.
And, that’s why it is crucial for you to check your contact information on ZoomInfo.com.
SO STOP! Yes, stop reading this article right now and look yourself up. It’s likely that the information ZoomInfo lists about you could use some grooming. Just be sure you are in the “Find People” tab when you look yourself up:
Are you back? Yup, I thought so. Your picture looks just like the knobby little man below, doesn’t it?
So, you’d better put your face on! Ian did – and now his photo looks like the one at the beginning of this article.
But, that’s not the least of it. Ian Griffin also corrected his work history, added his association relationships (he’s president of his National Speakers Association chapter this year) and made sure that the other information about him was correct.
He also added a professional biography to further clarify his credentials. Totally legal:
If you don’t correct your own ZoomInformation, how will anyone know which “you” is “you.” Big deal, I hear you saying. Well, that’s a big mistake.
Think about it. So far we’ve left out a little secret. We’ve only introduced you to the free version of ZoomInfo.
But, they also offer reasonably priced, but robust tools like PowerSearch, ZoomExec, PowerSell, ZoomLists and more. These allow their subscribers incredible power to identify prospects by zip code radius, job title, company name and about 47,000 other cool criteria. We’ve written about this aspect of ZoomInfo in “The Butch Cassidy Approach to Sales Calls.”
Now, one last clarification before you hurry away to fix your ZoomInfo profile. Who do you think shells out for sophisticated contact databases like this?
I’ll give you a minute….
Yes, you’re right!! – human resource departments, sales directors, top executives, recruiters, meeting planners, speaker agencies and, well, you get the picture.
So, this is the last question, class. Do you want Mr. Knobby Figure to represent you with the folks who have the money, make the hiring decisions and might just provide you with your next big break? Or, do you want your profile to be groomed and looking its best, like Ian’s?
And, if you’re still not convinced, even by doing your own vanity search, consider reading what Meridith Levinson had to say January 9th in CIO Magazine: “The Two Websites Every Job Seeker Needs to Join.”
To be clear, Ian Griffin is not looking for a job. He already has several, thank you. But, as someone very wise once said – you should start your job search as soon as your get your new one. And, in this economy, who can argue with that?
So, before you head back out into the online world, for goodness sakes, remember my mother and put your face on!