Like I Said...

Armed and Not Dangerous

June 27, 2011

Someone asked me recently, “What exactly do you do, Michael?” I thought for a minute and then said, “Well, Joe, I help you stay away from Natsume Mikamoto Untayao.” It’s not as easy a job as you may think.

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Experts? Yes, at Selling You

June 3, 2011

When is a “social media expert” a true social media expert, and when are they just frauds? It’s all in their claims, those overblown pitches they’re sure you’ll never check.

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LinkedIn Bubble? Or, Bobble-Heads?

May 19, 2011

Before you go rushing off to buy some of that hot new LinkedIn stock from their recent IPO, think twice about who’s joining LinkedIn these days. David (pictured below) can’t even spell his own last name. Why should that scare you?

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Vaynerchuk It!

May 12, 2011

If there is still an unsolved mystery left on this planet, it’s this: “Why doesn’t anyone pay any attention to the real social media experts?” Sure, we buy their books. Sure, we toss around their names. But almost no one practices what folks like Gary Vaynerchuk preach. Mistake.

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Twitter Hashtags are Mishmash

March 18, 2011

You’ve probably seen them. People write a tweet and include a word with a symbol like “#Libya” or “#pajamas” or “#mendacious.” That “#” character on your typewriter…. (oh, excuse me) keyboard, is what is called the “number sign” “pound” or “hash” symbol. Thus, the Twitter term, “Hashtag.” It’s meant to facilitate discussion. But, it’s overrun [...]

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With Friends Like That….

February 2, 2011

How in the world did you become friends with “Hung So Low” on Facebook? Well, I’ll tell you – it was actually very easy. It was “Clyde Sdale’s” fault.

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Are You Snubbing Your Very Best Customers and Fans?

December 22, 2010

So, imagine this. Someone comes up to you in church, at your Kiwanis Club or at the annual stockholders’ meeting. Right there, in front of God and everyone, they say something really nice about you and your company. Then, without even acknowledging them, you turn your back and walk away. Would never happen, right? Wrong. [...]

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Elvis Has Left the Twitter Building

December 3, 2010

There are millions of people in the world. And there are millions of people on Twitter. Sort of. But not really.

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Facebook Gets a Little Too Personal, Once Again!!

November 8, 2010

By guest writer, Brittany Macchiarola Brittany Macchiarola is a senior public relations major at Kent State University. She also interns at Flash Communications where she writes about sustainability efforts at Kent State. We connected with Brittany on Twitter – @brittmacc. Facebook’s new “Friendship Pages” may have you wanting to change your privacy settings immediately. Maybe [...]

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Conventions Need to Get a Defragging Clue

November 5, 2010

We’ve shown up at a bunch of conferences over the past couple of years. Lots of them have glitz, glamour and gadflies. All of them have bad food. Even so, we’ve only been to one that truly “works.”

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