The Pope’s Twitter Followers

by Michael Benidt on January 16, 2013

The New York Times asked a couple of weekends back, “Can Social Media Sell Soap?” The article pointed out that even the Pope is now on Twitter. Celebrities like the Pope and the Dalai Lama attract millions of followers. Or, do they? Twitter will never tell you the truth. But I will.


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Sports Nuts

by Michael Benidt on March 5, 2012

It’s Spring Training time and baseball nuts are out in force. The real nuts, however, may just be the companies like who seem to be selling their customer service soul to social media clowns.


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The Trouble with Twitter

by Michael Benidt on January 27, 2012

Here’s a screen shot that pretty much tells the story of why a once fairly intriguing form of communication has gone down the tubes so quickly. Spammers are now piling onto Twitter in swarms and very few people seem to care, and even fewer are willing to point them out for you.


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Twitter Cynicism Runs Rampant

by Michael Benidt on December 14, 2011

No one seems to care anymore that tons of folks are following slimeballs on Twitter. I’ll bet you’re doing it, too. But, you couldn’t be broadcasting your disdain for others, and for Twitter, any louder than by doing this.


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Silence: Now a Twitter Killer

November 2, 2011

We’ve often written about how rude it is when people don’t respond on Twitter. Now, it’s more than rude; it can even be downright dangerous.

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Experts? Yes, at Selling You

June 3, 2011

When is a “social media expert” a true social media expert, and when are they just frauds? It’s all in their claims, those overblown pitches they’re sure you’ll never check.

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Vaynerchuk It!

May 12, 2011

If there is still an unsolved mystery left on this planet, it’s this: “Why doesn’t anyone pay any attention to the real social media experts?” Sure, we buy their books. Sure, we toss around their names. But almost no one practices what folks like Gary Vaynerchuk preach. Mistake.

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Twitter Hashtags are Mishmash

March 18, 2011

You’ve probably seen them. People write a tweet and include a word with a symbol like “#Libya” or “#pajamas” or “#mendacious.” That “#” character on your typewriter…. (oh, excuse me) keyboard, is what is called the “number sign” “pound” or “hash” symbol. Thus, the Twitter term, “Hashtag.” It’s meant to facilitate discussion. But, it’s overrun [...]

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Are You Snubbing Your Very Best Customers and Fans?

December 22, 2010

So, imagine this. Someone comes up to you in church, at your Kiwanis Club or at the annual stockholders’ meeting. Right there, in front of God and everyone, they say something really nice about you and your company. Then, without even acknowledging them, you turn your back and walk away. Would never happen, right? Wrong. [...]

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Elvis Has Left the Twitter Building

December 3, 2010

There are millions of people in the world. And there are millions of people on Twitter. Sort of. But not really.

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