Business

Are You Snubbing Your Very Best Customers and Fans?

by Michael Benidt on December 22, 2010

So, imagine this. Someone comes up to you in church, at your Kiwanis Club or at the annual stockholders’ meeting. Right there, in front of God and everyone, they say something really nice about you and your company. Then, without even acknowledging them, you turn your back and walk away. Would never happen, right? Wrong. And you’re probably doing it all the time.

RosieWriteBack2

[click to continue…]

{ 13 comments }

Conventions Need to Get a Defragging Clue

by Michael Benidt on November 5, 2010

We’ve shown up at a bunch of conferences over the past couple of years. Lots of them have glitz, glamour and gadflies. All of them have bad food. Even so, we’ve only been to one that truly “works.”

defrag1 (2)

[click to continue…]

{ 3 comments }

Real Gold? Fool’s Gold?

by Michael Benidt on September 27, 2010

You’ve probably seen those ads on TV that incite you to unearth the stuff that’s moldering away in your attic. Just get out those neglected heirlooms and cash them in with "The Golden Boys." Instant payday.

GoldintoCash

[click to continue…]

{ 2 comments }

What Makes Maddy Tweet?

by Michael Benidt on July 23, 2010

What if your new book had just been published by Hyperion’s prestigious Voice imprint? What if you were the co-founder of one of the most influential and respected research firms ever?

Maddy4

[click to continue…]

{ 7 comments }

Advanced Online Strategy? – Get Off

May 7, 2010

A few weeks ago a card arrived in the mail. You remember mail. It’s the stuff delivered by the post office with bills and flyers for $5.99 pizzas. But here was a real, live thank-you card, with actual hand-writing and a gift enclosed. Who would send us such a thing?

Read the full article →

The First Job in Your Job Search

April 12, 2010

Will anyone want me? Will anyone need what I have to offer? Will I be able use my talents and skills? These are the kinds of questions that come up when we start looking for a job. What most of us don’t realize, however, is that “they” really do need us.

Read the full article →

From Paycheck to Passion – and Then Back Again?

March 5, 2010

Maybe I’ve read one too many of these stories, but the New York Times just had another story about a corporate type who followed her passion and started her own company. When I read stuff like this, I find myself asking, “What about the of the other side of the coin? What happens when your [...]

Read the full article →

Your LinkedIn Discussions are Disappearing Down the Drain

February 18, 2010

The next time you hear someone waxing eloquent about the wonders of social media just tell them about Charlotte’s Web. Yes, tell them that LinkedIn is locking up crucial information that could protect you, your time and your wallet.

Read the full article →

Twitter: Now Irrelevant, Stupid and Just Plain Dangerous

December 9, 2009

You can be the smartest, most talented person in the world, but if you believe the the hogwash some “Twitter Experts” are pitching you’re putting your business at risk by following goofballs and gangsters on Twitter.

Read the full article →

The Age of the Unspeakable

November 6, 2009

Here’s a book that will rock your world. Topical, heady, informed, courageous, remarkably terse, and scary as all get-out. The Age of the Unthinkable by Joshua Cooper Ramo is a non-fiction mystery you won’t be able to put down.

Read the full article →