by Michael Benidt on December 22, 2010
So, imagine this. Someone comes up to you in church, at your Kiwanis Club or at the annual stockholders’ meeting. Right there, in front of God and everyone, they say something really nice about you and your company. Then, without even acknowledging them, you turn your back and walk away. Would never happen, right? Wrong. And you’re probably doing it all the time.

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by Michael Benidt on November 5, 2010
We’ve shown up at a bunch of conferences over the past couple of years. Lots of them have glitz, glamour and gadflies. All of them have bad food. Even so, we’ve only been to one that truly “works.”

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by Michael Benidt on September 27, 2010
You’ve probably seen those ads on TV that incite you to unearth the stuff that’s moldering away in your attic. Just get out those neglected heirlooms and cash them in with "The Golden Boys." Instant payday.
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by Michael Benidt on July 23, 2010
Advanced Online Strategy? – Get Off
May 7, 2010A few weeks ago a card arrived in the mail. You remember mail. It’s the stuff delivered by the post office with bills and flyers for $5.99 pizzas. But here was a real, live thank-you card, with actual hand-writing and a gift enclosed. Who would send us such a thing?