Comments on: You Have a Friend in the Podcast Business http://goldencompass.com/blog/you-have-a-friend-in-the-podcast-business/ Hidden Internet Tips For Sales And Business Sat, 21 Aug 2010 15:55:48 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Michael Benidt http://goldencompass.com/blog/you-have-a-friend-in-the-podcast-business/comment-page-1/#comment-1572 Michael Benidt Sat, 29 Sep 2007 23:15:53 +0000 http://goldencompass.com/blog/you-have-a-friend-in-the-podcast-business/#comment-1572 Mr. Maruggi is too modest by 20,000 leagues. He is the creator of the acclaimed Marketing Edge podcast, a former communications director for Samuel Skinner, and now president of his own company, Provident Partners - not to mention the tons of other stuff he's done. He knows podcasting from experience - and Sheryl and I can learn from him. Try out his Marketing Edge site at www.providentpartners.net/blog/ Thanks, Albert Mr. Maruggi is too modest by 20,000 leagues. He is the creator of the acclaimed Marketing Edge podcast, a former communications director for Samuel Skinner, and now president of his own company, Provident Partners – not to mention the tons of other stuff he’s done. He knows podcasting from experience – and Sheryl and I can learn from him. Try out his Marketing Edge site at http://www.providentpartners.net/blog/

Thanks, Albert

]]> By: Albert Maruggi http://goldencompass.com/blog/you-have-a-friend-in-the-podcast-business/comment-page-1/#comment-1571 Albert Maruggi Sat, 29 Sep 2007 21:26:29 +0000 http://goldencompass.com/blog/you-have-a-friend-in-the-podcast-business/#comment-1571 OK five great ideas eh? Ok here are three candidates. 1) Internal or reseller sales training - record mock, recreated, or even real sales sessions. Edit the highlights with commentary by the sales person, customer and/or prospect. Select two things that helped sell the deal or killed it. Package the shows on a MP3 player and give to your sales team. 2) As a lead generation tool - You attend a trade show and conference. Maybe your company is exhibiting at one. Record your commentary about a couple of the key speaking or breakout sessions. Don't record the session unless you have permission just to be on the safe side, but your thoughts about the speaker and material are fair game. Use that audio on a blog page that is part of your website and email the link to the list you have of show attendees or at the very least those that visited your booth. This will allow you to keep the conversation going far beyond, "So are you ready to buy what we talked about at the show?" 3) OK, call this nutty, but I'll give it a shot because I know Michael and Sheryl are not looking for standard fare. So take a page out of the syndication business. Craft short, valuable information segments on the topic you know best and that you can spend enough time researching to stay on top of new ideas. Then look to provide that content to other podcasters with whom you have a synergistic relationship. For example, an estate planning law firm and a - take your pick (accounting firm, stock advisor, banker, travel agent) you get the picture. You can end up producing a show that has energy, good pacing, and listeners. OK three is all I have in me for now, plus my wife is telling me it's time to visit the In-Laws. Wish me luck. Enjoy the podcasters show I was there last year, it’s a great time. OK five great ideas eh? Ok here are three candidates.

1) Internal or reseller sales training – record mock, recreated, or even real sales sessions. Edit the highlights with commentary by the sales person, customer and/or prospect. Select two things that helped sell the deal or killed it. Package the shows on a MP3 player and give to your sales team.

2) As a lead generation tool – You attend a trade show and conference. Maybe your company is exhibiting at one. Record your commentary about a couple of the key speaking or breakout sessions. Don’t record the session unless you have permission just to be on the safe side, but your thoughts about the speaker and material are fair game. Use that audio on a blog page that is part of your website and email the link to the list you have of show attendees or at the very least those that visited your booth. This will allow you to keep the conversation going far beyond, “So are you ready to buy what we talked about at the show?”

3) OK, call this nutty, but I’ll give it a shot because I know Michael and Sheryl are not looking for standard fare. So take a page out of the syndication business. Craft short, valuable information segments on the topic you know best and that you can spend enough time researching to stay on top of new ideas.

Then look to provide that content to other podcasters with whom you have a synergistic relationship. For example, an estate planning law firm and a – take your pick (accounting firm, stock advisor, banker, travel agent) you get the picture. You can end up producing a show that has energy, good pacing, and listeners.

OK three is all I have in me for now, plus my wife is telling me it’s time to visit the In-Laws. Wish me luck. Enjoy the podcasters show I was there last year, it’s a great time.

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