Comments on: What Google Doesn’t Know Will Surprise You

By: Michael Benidt

Michael Benidt — Sun, 05 Apr 2009 17:10:39 +0000

Thanks Gary,

For those who don’t know Gary, he’s doing innovative things himself with his company http://www.Netbriefings.com. We’ve talked to “experts” in many fields lately who’ve simply dismissed things like Twitter out of hand. We may or may not have to like it, but dismissing it is like dismissing the Internet these days. So, your team members will come along, don’t worry.

By: Gary Anderson

Gary Anderson — Sun, 05 Apr 2009 15:27:00 +0000

Very interesting post!! At Netbriefings I have convinced our team to work on some interfaces to our webcasting tools and Twitter. There are numerous team member that think I am crazy!! However, every time I switch on the TV I hear Twitter, now you are telling me it is a great place to find content and to collaborate! Hum.. webcasting and collaboration sounds like a good idea? I wil pass this on to our team. Thanks

By: Michael Benidt

Michael Benidt — Sat, 04 Apr 2009 21:52:29 +0000

Thanks Lee,

Wondering if you’d like to write that up as a guest blogger – or can you link us to something you wrote about it? It would make a fascinating study. Thanks for your contribution to the discussion.

By: Lee Aase

Lee Aase — Sat, 04 Apr 2009 21:20:10 +0000

Excellent case study, Michael. I had something similar when I was diagnosed with celiac disease, although to be fair the results on Google were good, too. But I was amazed at the number of people who tweeted back their recommendations for resources. And for blog search (and knowing what’s on Twitter), Google isn’t the best either.

By: Michael Benidt

Michael Benidt — Sat, 28 Mar 2009 18:08:34 +0000

Thanks Eric, Aaron, Gyutae and Sam,

Another esteemed group of thought leaders – business expert, creator of Compete.com, social media blogger and search expert. Thanks to all of you for keeping the conversation going about Google’s results and how social media may just be the wild card in all of this. Sam’s got great points about title and description tags (wish we understood those!) – and Gyutae is too modest to pitch an article he wrote about the same time we did on a similar topic. His post is called, “6 Reasons Why Twitter is the Future of Search – Google Beware” – and you can find it here – http://www.winningtheweb.com/twitter-future-search-google.php

By: Sam Richter

Sam Richter — Fri, 27 Mar 2009 10:10:53 +0000

Great post gang! Interesting that search.yahoo.com results basically are the same top three. So I did some investigating. The reason Auction123 and BarCoded Auctions show up high in both Google and Yahoo is if you look in both sites’ title tags (use view source), the phrase “silent auction software” is the dominant content and they have well written descriptions and content within the site (although both sites are kind of ugly, the content is very search engine friendly). On the other hand, auctionanything.com has title tags and content related to “online auction software.” If you run both a Yahoo and Google search on “online auction software” our friends at auctionanythign.com show up high (#6). So, this is also a great case study on the power of effective title and description tags within Google.

By: Run, Charlotte, Run!! — Hidden Business Treasures

Run, Charlotte, Run!! — Hidden Business Treasures — Thu, 26 Mar 2009 16:50:41 +0000

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By: Gyutae Park

Gyutae Park — Mon, 23 Mar 2009 22:01:10 +0000

Hey Michael,
Really great example. Search is evolving towards social factors and Google will have to adapt or die. It’s already trying with SearchWiki but it has proved to be ineffective. With Twitter gaining so much momentum, who knows what the search industry will look like a couple years from now.

By: Aaron Prebluda

Aaron Prebluda — Sun, 22 Mar 2009 15:06:38 +0000

Aaron from compete.com here: Interesting post, and thanks for mentioning Compete. Tom Gray’s point above is spot on – because we provide panel-based metrics, niche sites or sites that have a regional/local focus may not be as well-represented in our data. Having said this, there are still lots of good ways to use the data to drive business decisions.

By: Eric

Eric — Thu, 19 Mar 2009 16:04:50 +0000

Really nice post illustrating why social media can be so powerful. With the ever increasing amount of new content generated on the web each minute/hour/day/etc. search engines will become more and more diluted. On the other hand- social media and social networks are becoming “the” place for a person to quickly find vetted answers.