Comments on: Want a Sneak Peek at Your Future Web Site? http://goldencompass.com/blog/want-a-sneak-peek-at-your-future-web-site/ Hidden Internet Tips For Sales And Business Sat, 21 Aug 2010 15:55:48 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Corky Kyle, CAE, MPA http://goldencompass.com/blog/want-a-sneak-peek-at-your-future-web-site/comment-page-1/#comment-1351 Corky Kyle, CAE, MPA Sat, 28 Jul 2007 13:45:49 +0000 http://goldencompass.com/blog/?p=92#comment-1351 I like the idea of doing things differently. But, there are some universal principals that apply, regardless of the never ending changes that happen with today's technology. Follow the changes, sprinkle with innovation. I like the idea of doing things differently. But, there are some universal principals that apply, regardless of the never ending changes that happen with today’s technology. Follow the changes, sprinkle with innovation.

]]> By: Michael Benidt http://goldencompass.com/blog/want-a-sneak-peek-at-your-future-web-site/comment-page-1/#comment-1349 Michael Benidt Fri, 27 Jul 2007 12:55:05 +0000 http://goldencompass.com/blog/?p=92#comment-1349 Tom Gray couldn't be more right, of course - and if you are looking for someone who understands web design and optimization without the baggage of the all-to-common hype of Internet marketing claims, you should give him a call. He works for some of the top companies in the country. But, Tom, here's why I say that the future of your blog or web site will never be in the technical details. It's because most of the people selling Search Engine Optimization (and most of the people buying it) really don't think that the content matters. It's much like the current flurry of attention to social networking sites like LinkedIn. "Gee, all I have to do is list myself and annoy enough other LinkedIn folks - and I'll be networking." To paraphrase what I wrote before, "the future of your networking efforts will never be in the technical details." When we start seeing more SEO and web design folks acknowledging and teaching that "content" matters, we'll stop talking about it and teaching people how to create it. And, yes, we'll probably have to hire Tom to do his technical wizardry for us - but our efforts will continue to be on finding more Daryn Kagans and more Carol Lins to learn from. Tom Gray couldn’t be more right, of course – and if you are looking for someone who understands web design and optimization without the baggage of the all-to-common hype of Internet marketing claims, you should give him a call. He works for some of the top companies in the country.

But, Tom, here’s why I say that the future of your blog or web site will never be in the technical details. It’s because most of the people selling Search Engine Optimization (and most of the people buying it) really don’t think that the content matters.

It’s much like the current flurry of attention to social networking sites like LinkedIn. “Gee, all I have to do is list myself and annoy enough other LinkedIn folks – and I’ll be networking.” To paraphrase what I wrote before, “the future of your networking efforts will never be in the technical details.”

When we start seeing more SEO and web design folks acknowledging and teaching that “content” matters, we’ll stop talking about it and teaching people how to create it.

And, yes, we’ll probably have to hire Tom to do his technical wizardry for us – but our efforts will continue to be on finding more Daryn Kagans and more Carol Lins to learn from.

]]> By: Tom Gray http://goldencompass.com/blog/want-a-sneak-peek-at-your-future-web-site/comment-page-1/#comment-1348 Tom Gray Mon, 23 Jul 2007 15:45:03 +0000 http://goldencompass.com/blog/?p=92#comment-1348 I agree that the value you offer your customer is everything but your customer has to find you first and that does mean that your statement. "..That's because the future of your web site will not be in its design. The future of your blog will not be in the links. In fact, the future of your business will never be in any of the technical details.." ..isn't necessarily true. Think about the great retail stores you've found, the hidden gems with unique merchandise and incredible service and then think about how disappointed you were when you went back to find the store shuttered. Why? No traffic. They had the 'content' but content without customers whether on the web or bricks & mortar is content that provides no service to anybody. So yeah, content is key and king and everything everyone says it is but you need to insure it's found - first from the web and then on the site - and that's a function of design both technical and aesthetic and marketing - things like links... So don't forsake one for the other. It would be a shame to make your customers settle for inferior content when, with a little attention to the 'technical details', they could have yours instead. I agree that the value you offer your customer is everything but your customer has to find you first and that does mean that your statement.
“..That’s because the future of your web site will not be in its design. The future of your blog will not be in the links. In fact, the future of your business will never be in any of the technical details..”
..isn’t necessarily true. Think about the great retail stores you’ve found, the hidden gems with unique merchandise and incredible service and then think about how disappointed you were when you went back to find the store shuttered. Why? No traffic. They had the ‘content’ but content without customers whether on the web or bricks & mortar is content that provides no service to anybody. So yeah, content is key and king and everything everyone says it is but you need to insure it’s found – first from the web and then on the site – and that’s a function of design both technical and aesthetic and marketing – things like links… So don’t forsake one for the other. It would be a shame to make your customers settle for inferior content when, with a little attention to the ‘technical details’, they could have yours instead.

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