Comments on: The Quickest Way to Test Your Web Optimization Guru

By: Michael Benidt

Michael Benidt — Mon, 07 Jan 2008 13:50:23 +0000

We probably need to point out that the folks at Mike Keliher's company have an award winning podcast blog called Marketing Edge. Founded by Albert Maruggi, Provident's blog could be an advanced class for anyone who wants to learn why they (we) should be podcasting - not just blogging. They even let you search the contents of their podcasts with a Podzinger "Everyzing" search box. Check these guys out - we hate to let you see how good they are, but, hey, that's the Internet.

By: Mike Keliher

Mike Keliher — Mon, 07 Jan 2008 00:40:32 +0000

Michael, thanks for the kind words.

By: Knox

Knox — Sat, 05 Jan 2008 01:52:25 +0000

“quality game, a conversion game”

BINGO – finally someone else gets it:)

10 hits with 20% conversion is better than 100 hits at 1%

Just saw my typos above, dang it – I’m use to moderating and with that, the ability to fix things:)

Keep up all the great posts.

By: Michael Benidt

Michael Benidt — Sat, 05 Jan 2008 00:26:04 +0000

Knox knows his stuff and definitely we don’t pretend to be web optimizers in any way. Knox is maybe saying in a different way the same thing Mike Keliher is saying above. It’s not really a numbers game. It’s a quality game, a conversion game and a trust game. I added those last two, Mike. Still in all, compete.com can test out the claims of the boastful – always a good thing. Buyer beware can’t be emphasized enough on the Internet.

By: Knox

Knox — Fri, 04 Jan 2008 23:08:54 +0000

Good post, but most SEO guys aren’t trying to reach web design search queries.

I bareley show up for that term for I haven’t targeted it, but I still average 3,500 uniques a day.

You’ve made a great choice using copyblooger as your theme (it’s a great pout of the box theme), a designer would agree, but an seo knows to update the permalinks a clean the header.

No argument really, just being fair that “optimizers” aren’t designers.

You are right, it’s about numbers. The “compete” test can be gamed just like Alexa – it uses data volunteered by those with their wares installed, and the data can be injected by any savvy coder. Best bet is to see where their clients rank organically for competitive terms.

Oh, by the way, I do lurk on your blog and enjoy it:)

By: Michael Benidt

Michael Benidt — Sat, 29 Dec 2007 14:20:43 +0000

Thanks Mike – for those of you who don’t know Mike, he is with Provident Partners – click on his name in his comment above and you can learn more about them. Talk about innovative ways to get your business noticed – that’s what they do.

And thanks, Derrick – for those of you who haven’t visited the Hire Sense blog (again, click on Derrick’s name in his comment) you’ll discover a treasure trove of articles that link to the latest studies, statistics, trends and just plain interesting stories in the world of selling – and hiring the right kind of salespeople.

Thanks, also, Kathy, – we don’t know you, but would like to learn more.

By: Kathy Mason

Kathy Mason — Fri, 28 Dec 2007 06:01:22 +0000

Michael,
Thank you for your insight- SEO is a tricky subject! I look forward to using compete.com- thanks for the tip!
Best wishes,
Kathy

By: Derrick Moe

Derrick Moe — Wed, 19 Dec 2007 21:55:36 +0000

Great tip Michael and thanks for pointing me to compete.com. I’m now officially hooked – what a great tool.

By: Mike Keliher

Mike Keliher — Wed, 19 Dec 2007 13:42:30 +0000

Great article. In addition to being helpful and succinct, I’m glad that you included the line about how “numbers is not the main game you want to play.” More important than “driving more and more traffic!” is setting a meaningful goal (like using Google AdWords to drive and covert 10 percent more leads this quarter) is what truly matters.