When you create a brand, you need to make sure that your unique brand name has not already been scooped up by someone else. That’s a good idea. But, why not also look at that brand search as a way to unearth new sales and partnership possibilities as well?
Ian Percy happens to be a successful speaker, organizational psychologist, corporate consultant, art aficionado and even horse reining expert. Not satisfied with those successes, however, he’s started a new initiative that is being branded around the term “Infinite Possibilities.”
That brand will also include a web site for Infinite Possibilities Jewelry. The jewelry is simple, gorgeous and symbolic – “the real magic is in your limitless potential to make your dreams reality.”
Let’s leave the trademark questions to the professionals and instead search for those folks who are already using “infinite possibilities” in various ways. They just might become potential partners for Ian’s new initiatives.
The Singer and the Song
We’ll start with a search for the infinite possibilities that Google can find for “infinite possibilities.”
The top Google result goes to the lovely and talented Ms. Amel Larrieux. Her CD, “Infinite Possibilities,” even takes home the bacon for that term in Wikipedia!
We had not heard of Amel, but believe me, the folks on Twitter have. A search of search.Twitter.com for “Amel Larrieux” shows that people are Tweeting away about her lovely music virtually every hour – adding up to at least 15 or 20 Twitter messages per day, and almost all of them complimentary.
(By the way, if you want to listen to Ms. Larrieux just go to Rhapsody.com. You can listen to 25 songs for free, without signing up and without paying for a Rhapsody account. Or, log on to her MySpace page for a few samples).
The Adventurer
The second Google result for “infinite possibilities” is for a CD called “Infinite Possibilities: The Art of Living Your Dreams.” Not music this time, but an audio book about connecting to your own possibilities. The author’s name is Mike Dooley, who is the curator of an amazing web site called Tut’s Adventurers Club.
Tut stands for “Totally Unique Thoughts” and the site is:
A philosophical club of like-minded thinkers who believe that life is the ultimate adventure… because thoughts become things, dreams come true, and all things remain forever possible!
We wondered if Mike’s site had much traffic, so we got out “The Baloney Detector” again (AKA Compete.com) and tested his site’s traffic. Turns out, his single site has more visitors than many much-ballyhooed national sites.
The Connector – Information Age Style
Now, we have no idea if either the singer or the adventurer would want to connect their infinite possibilities with Ian’s Infinite Possibilities Jewelry.
But, it is possible that they might want to partner in some way, participate in an affiliate program or become a reseller. He won’t know until he asks.
It’s up to Ian to reach out. Perhaps he could follow Amel Larrieux on Twitter @amellarrieux before he came right out and contacted her. Maybe he could contact Mike Dooley on Facebook. Or, he might just call or email both of them.
This kind of search is, however, a powerful example of something that we rarely think about. 99 times out of 100 we would turn over our trademark concerns to the professionals. They would then come back with a “yes” or a “no” to our brand name ideas.
Instead (or in addition), in today’s information economy, the information and networking explosions have created new opportunities there for the asking – possibly even in infinite ways, with endless possibilities.
5 comments ↓
Bravo & Kudos to you Michael! Another great read…informative, educational and interesting. Ian is a brilliant speaker with a powerful message, and I get & read TUT’s daily inspirational messages from the Universe (highly recommend these). Next step is to check out the music…which no doubt I will also like. You are right on target with your message of infinite ways of connecting in our information society. Thanks for sharing your wisdom and creativity.
Sort of a wonderful new way of looking at Six Degrees of Separation. Fascinating. I want to hear about Ian does!
Infinite Possibilities: The Sequel!
Funny that because of this blog post title I thought you were going to say something about Amel Larrieux for “Infinite Possibilities” is the name of her first solo album. I’m so glad that you shared your views about branding by using her song title, “Infinite Possibilities” as an example.
Her music is fantastic. In fact many blogs have been written about her work. If you do a search through google on her name you will find many blogs in support of her work:
http://blogsearch.google.com/blogsearch?hl=en&q=amel%20larrieux&um=1&ie=UTF-8&sa=N&tab=wb
In fact, a new song by Amel will be released this coming Tuesday. You may want to check it out. The name of the song is “Don’t Let Me Down.” Check itunes and also check her official website here: http://www.blisslife.com
I don’t work for amel but I am an appreciator of her work from the beginning of her career. I wanted to show my support by blogging and sharing as much as I can.
That’s the power of the internet. That if you love something get out here and BLOG and be sincere about it. I’ve been trying to get all her fans to get out here and give her some LOVE! oxxox
Thank you so much for sharing!
First, Terri you make my entire month with your kind comments. Thank you. And “TLL” I’m happy to let you know what I end up doing. Michael and Sheryl are amazing – I’ve invited them to come live with us here in AZ!
The first thing was to make sure Sheryl starts wearing one of our Infinite Possibilities pendants. I’m sure she’ll soon be reporting on amazing things happening for her. See her pic on the website wearing the necklace!
I’ll be contacting Mike Dooley above for sure. How do you not contact someone with a 250,000 data base? Iffy about Amel, though her music is beautiful. I’ll think about that one.
Here’s another dimension that broadens this out even further. There really is an energy around this jewelry and we’ve already had electro-magnetic imaging done that really impressed the prof who did it at the University of Guelph. We’re having Kirlian photography done this week that will show us the nature and expanse of its energy field. Getting some real science behind this takes me to a whole other sector.
What Michael and Sheryl do is truly open up the ‘infinite possibilities’ of any project.
Nice to see a follower of Amel Larrieux on the comments – and thanks to Ian, who created the jewelry that got us thinking about all of this in the first place. Sheryl is wearing her pendant, so there may just be some more stories down the line. In the meantime, science or no – the jewelry is beautiful. Thanks, Ian, for letting us come out and play with your new projects. Clearly, Terri and Pat’s desire to know more about the stories show that people will be searching for your “infinite possibilities” jewelry for a long time. Thanks, Terri and Pat, you lovable Luddite, you.
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