Entries Tagged 'Sales Strategies' ↓

What Makes Maddy Tweet?

What if your new book had just been published by Hyperion’s prestigious Voice imprint? What if you were the co-founder of one of the most influential and respected research firms ever?

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Advanced Online Strategy? – Get Off

A few weeks ago a card arrived in the mail. You remember mail. It’s the stuff delivered by the post office with bills and flyers for $5.99 pizzas. But here was a real, live thank-you card, with actual hand-writing and a gift enclosed. Who would send us such a thing?

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MyWedding.com meets Ryan Seacrest and Keyshia Cole – Sorta’

In our last post, we used the online wedding megasite, MyWedding.com, as a search example without even asking them. We do that a lot… and they took it well. So, we decided to double down and show you how this company could use Twitter searches for their own business purposes.

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Searching Twitter Gets Tougher, but Still Pays Off

The “Twitter Stream,” as they call it, is now sadly polluted with pitchmen, yahoos and gangsters. That means it’s tougher these days to get out the ole fishing pole and land some interesting and important people. Tougher, but not impossible, if you know where to look.

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Talkin’ About You

All your worst high school fears have now been realized. Yes, people ARE talking about you behind your back. Now, however, there’s a way to keep your ears pealed, never miss a single snarky comment and even fight back.

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LinkedIn Spam – Coming Soon to an Inbox Near You

Here’s what it looks like. Looks almost like a real message from one of your LinkedIn connections. But, look closely and you’ll see that it’s really from Dominic Spam. You know him on email; you know him on Twitter. Now, welcome this little cretin to LinkedIn, for the expressed purpose of selling his stuff.

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Anti-Social Networking Disorder

The email headline caught my eye, “Can Social Networks Help You Sell?” This is the sort of come-on that is stoking the social networking craze. But, it’s also the cause of so much bad Internet behavior.

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Shakespeare and Shelley Take on Twitter

In our last blog article, The Great Gatsby’s Last Tweet, we dove into the world of literature to suggest that humility just might be in short supply on Twitter. Lots of the comments made us think. But one stopped us in our tracks.

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The Great Gatsby’s Last Tweet

If you search F. Scott Fitzgerald’s classic, “The Great Gatsby,” you won’t find a single instance of the word “Twitter.” Which makes it kind of a refuge from the endless puffery and promotion that you find on Twitter.

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Convention Canceled or Attendance Boosted? – Your Choice

The headlines are clear. Conventions and conferences are losing attendance and even being canceled because of the bad economy. Other headlines tell of the astonishing growth of “social networking.” Did you know that second set of headlines holds the key to stopping the first?

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