Entries Tagged 'Sales Lead Generation' ↓

Important sentence in the New York Times this morning: “But the branding game has changed radically, largely because of the myriad choices the Internet provides consumers and because of the economic influence of widespread Web pontificating, known as the blogosphere, which barely existed as a popular force until about four years ago.”

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Shep Hyken, CSP is a professional speaker and author who works with companies that want to develop loyal relationships with their customers and employees.

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Many of my colleagues have felt that the use of Google Adwords has not been an effective use of their marketing dollars. I’m not sure what their expectation, but my experience is different. I don’t expect Adwords to take the place of my sales people. Adwords is just another part of the mix. The more strategies in the mix, the more sales we make. While I can’t guarantee success for everyone, at least you can make some decisions based on my experience. Continue reading →

Google has become one of the richest companies in the world in just a few short years. Someone recently calculated that if you placed each dollar the company has earned end-to-end, it would reach from earth to Alpha Centauri — which for those of you who don’t know is 4.4 light years from Google’s home office (also known as the center of the universe). Continue reading →

It’s cynical. It’s manipulative. And it’s being taught everywhere by the very best sales trainers in the world. It’s the “pain model” and sales trainers pitch it around the world every day of the year. But, like many things these days, these sales trainers are teaching worn-out strategies from a dying world. Continue reading →

People just don’t know what to do with us. We get all sorts of reactions when we tell them that “information literacy” and Internet search skills can streamline their business and increase their sales. Most people are indifferent. Some feel threatened. Many think they already “know-it-all.” And a few (too few) are genuinely interested. Let’s take a look at someone in that last, “genuinely interested,” category. Continue reading →

I like Selling Power magazine. But I have to admit I don’t understand it. Here is a quote from an article (The Seven Qualities of Top Sales Managers) written by the founder of Selling Power, Gerhard Gschwandtner – “We live in a knowledge-based society where information moves at lightening speed.” Uh-huh. Then why can’t I find articles about how to increase sales through better Internet search skills that can more effectively mine the exploding information universe? Continue reading →

Sometimes we just don’t listen. Pat Foltz from Fred Pryor Seminars (www.pryor.com) told us this summer that the National Association of Wholesaler-Distributors (www.naw.org) had a great business newsletter called NAW SmartBrief. Being the smarty-pants we are, we nodded politely and ignored her – for a while. Now, one of their latest newsletters contains a link to that very hot search topic for small businesses – local search. Continue reading →

You’ve just finished reading your favorite sales newsletter and that creepy feeling starts to set in. Or, you’ve just attended a sales training workshop and you know you’re missing something, but you just can’t put your finger on it. So, you read the blog the sales trainer directed you to, but you still feel strangely empty and edgy. Don’t worry, it’s not your fault. It’s the fault of your sales trainer. They missed a small event called – shhhh… don’t tell anyone – the Internet.
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We’ve been going to a lot of speeches lately and it’s been a real pain. Oh, the speakers are compelling, their messages riveting and their delivery as smooth as a baby’s skin. But they are hitting us where it hurts – and they’re doing it on purpose. Speakers these days are being taught by sales and marketing experts to “find the pain” and hit their audience where it hurts the most. So, yesterday, when we attended Stephen MR Covey’s workshop on “The Speed of Trust” we felt a welcome and refreshing gust of fresh air. This guy trusts his audience.
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At the Search Engine Strategies conference in Denver last week, we met Dante Monteverde at the Website Services Magazine booth. Great guy, but he told us he wasn’t the only Dante Monteverde. You see, his father is, too. Next Tuesday, we will get to meet and hear Stephen Covey speak – no, not that Stephen Covey. You see, this Stephen Covey is Stephen MR Covey. The one you probably already know about is Stephen R Covey. Is that clear? Continue reading →