Entries Tagged 'Google' ↓

Lately, we’ve been receiving refugees from the “Land of the Broken Promises.” Often, these refugees are very tailored and well-appointed – with highly visible and successful careers and businesses – but they are refugees nonetheless. Continue reading →

It’s cynical. It’s manipulative. And it’s being taught everywhere by the very best sales trainers in the world. It’s the “pain model” and sales trainers pitch it around the world every day of the year. But, like many things these days, these sales trainers are teaching worn-out strategies from a dying world. Continue reading →

By now you’re probably interested in getting a local listing, but you’re unsure how or where to proceed. Well, let me be your guide. After reading Michael’s post “Waiting for the Wrong Search Engine” I decided to try it out myself. I found getting a local listing wasn’t always so easy or clear cut.

Getting a local listing is great idea. Is there anything worse than having your customers trying to find you and not succeeding. It only takes a couple minutes on half a dozen sites to make sure this doesn’t happen to you. Imagine how nice it will be when potential clients find your listing but not your lazy competitors. Continue reading →

We read articles all the time about search engines that might just be the next “Google replacement.” Google owns most of the world, in case you hadn’t noticed, and some folks just aren’t happy with that. I think the word “competition” has something to do with it. We’ve already written about the growing power of Google’s competitors in another post (“Chris Sherman Predicts the Future”). Now, we’d like to introduce you to a search engine that doesn’t replace Google, but instead, “plays well with others.” It’s called Answers.com and you’ll find it at www.answers.com. Continue reading →

You get a lot of advice if you are beginning speakers. Some folks tell us to use quotations from famous people to give weight and authority to our speech. Some tell us to leave the quotations behind, because they’ve become a tired device that makes the audience yawn. Almost no one tells us to go out and find fresh new quotations that no other speakers can find. Continue reading →

At last week’s Web Search University in Washington, D.C. Chris Sherman’s keynote speech predicted the future. Well, OK, he didn’t really predict the future, the whole future and nothing but the future. But, he did predict the future of Internet search engines – and that got our attention. Continue reading →

I don’t know if you’ve noticed this consciously, but when you do almost any search on Google or Yahoo or Ask.com these days, one of the first results is very likely to be from the Wikipedia. Continue reading →

Were you good at high school chemistry? Whether you were or not, you probably remember the Periodic Table of the Elements. You may also remember that sometimes if you combined two or more of those elements, you might explode yourself right into the principal’s office.

The same thing is true of Internet search. Its explosive power comes from combining two or more timesaving tips. It won’t send you to the principal’s office, but it might just explode your business to the next level. Continue reading →

Let’s say you have a burning question but you can’t find what you are looking for with your Internet search (or maybe you don’t want to take the time to find it!). Instead, ask Google your question, but don’t do it the traditional way. Continue reading →

Did you know that the latest news on your industry, your competitors and your customers can land in your e-mail inbox, with absolutely no effort on your part? “News Alerts” are one of the most powerful search engine tools available, but very few people are using them. Big mistake. News alerts can be your competitive edge - not to mention help you find new customers, keep track of your competition and make you look like the most informed person in your industry - and all with little or no effort. In fact, every time your competitor burps, you’ll get an e-mail telling you about it. And, every time there’s a news story anywhere about your industry, you’ll be notified instantly. Continue reading →