Entries Tagged 'Google' ↓

I recently received an email offer for a “Great Seminar Opportunity” that will build my business into a winner. The seminar is offered by a local business coach who is promising that I will learn to systemize and leverage my business - and even to increase my profits by a specific percentage. The coach didn’t promise that I will learn how to steal other people’s copyrighted materials. He should have.

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Today, lots of people are winging their way to Washington D.C. for the 18th Annual Affordable Meetings National Convention in Washington D.C. So, who’s going? First, 1700 top meeting professionals. Second, a host of top-flight speakers, like Scott Friedman. And third, going along for a virtual ride, is our own eBook, “The Power of Information: Google News Alerts Make YOU the Expert.”

Click here to see a 2-minute video search tip for meeting professionals.

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The award winning Internet statistics company Hitwise reported on June 19th that 2 out of 3 of you are doing your Internet searches on Google. Yes, Google has captured so much of the Internet’s search traffic that, for all intents and purposes, advertisers don’t care about anyone else. It’s true, online advertisers are throwing 3 of every 4 of their search engine ad dollars Google’s way.

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Google is so big that it’s about to pass “Go” without ever needing to collect $200. While you were starting your business, raising your children or climbing the corporate ladder over the past five years, Google was busy buying up everything on the game board. Yes, they’ve become an economic Goliath of unprecedented proportions. And the word that we’re all just too tired to want to hear is “Monopoly.”

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If you are paying attention, you’re already using news alerts to stay up-to-date on your business, your competitors, your industry and your Parcheesi club. Want a trick that will make your news alerts more targeted and powerful?

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It’s standard advice for sales people. Before you make that cold call (warm call or referral follow-up call – or even go to that initial meeting) surf the company’s web site for the information you need. You know you should, but who really has the time?
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Shep Hyken, CSP is a professional speaker and author who works with companies that want to develop loyal relationships with their customers and employees.

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Many of my colleagues have felt that the use of Google Adwords has not been an effective use of their marketing dollars. I’m not sure what their expectation, but my experience is different. I don’t expect Adwords to take the place of my sales people. Adwords is just another part of the mix. The more strategies in the mix, the more sales we make. While I can’t guarantee success for everyone, at least you can make some decisions based on my experience. Continue reading →

Google has become one of the richest companies in the world in just a few short years. Someone recently calculated that if you placed each dollar the company has earned end-to-end, it would reach from earth to Alpha Centauri — which for those of you who don’t know is 4.4 light years from Google’s home office (also known as the center of the universe). Continue reading →

Lately, we’ve been receiving refugees from the “Land of the Broken Promises.” Often, these refugees are very tailored and well-appointed – with highly visible and successful careers and businesses – but they are refugees nonetheless. Continue reading →

It’s cynical. It’s manipulative. And it’s being taught everywhere by the very best sales trainers in the world. It’s the “pain model” and sales trainers pitch it around the world every day of the year. But, like many things these days, these sales trainers are teaching worn-out strategies from a dying world. Continue reading →