Entries Tagged 'Competitive Intelligence' ↓

“All of my dreams just fall like rain
All upon a downtown train”
Tom Waits

Jon Shallert called last week to tell me about the movement to save downtown Ellensburg, Washington. Like a lot of downtowns in rural America, its very existence is threatened by a host of economic factors. Ellensburg is about a two-hour drive from Seattle. That same day New York Senator Charles E. Schumer and New York Mayor Michael R. Bloomberg wrote a Wall Street Journal article about saving downtown New York. It’s somewhere out east. Which effort do you suppose will get more attention? Continue reading →

Did you know that the latest news on your industry, your competitors and your customers can land in your e-mail inbox, with absolutely no effort on your part? “News Alerts” are one of the most powerful search engine tools available, but very few people are using them. Big mistake. News alerts can be your competitive edge - not to mention help you find new customers, keep track of your competition and make you look like the most informed person in your industry - and all with little or no effort. In fact, every time your competitor burps, you’ll get an e-mail telling you about it. And, every time there’s a news story anywhere about your industry, you’ll be notified instantly. Continue reading →