That (and a tad more) describes Maddy Dychtwald. She’s pretty well known, ridiculously successful and, dang, good looking to boot.

She’s the author of Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better. She’s also the co-founder, along with her husband Ken, of Age Wave. Together they’ve been warning us for a long time now about the dangers of ignoring the demographics of aging and the talents of our senior citizens.

(Ken Dychtwald, by the way, is one of the very best speakers we’ve ever seen. He’s always understood intuitively what Seth Godin warns about in Really Bad PowerPoint – that bullet points slaughter audiences, but the right emotional images help deliver the message).

So, why in the world would someone like Maddy Dychtwald feel it necessary to tweet? She’s got it all, already.

Contribution

Chris Brogan (one of the most knowledgeable social network experts on the planet) will tell you that online social networking is not about selling – but instead about contributing, mentoring and giving back.

In Maddy Dychtwald’s case she contributes her expertise. She’s intimately involved with issues like the marketing power of women and the implications of demographic shifts. She uses that expertise to link her followers to news, resources, studies and articles on the topics she knows best.

Sure, she tweets about her own books and appearances. (we should be so lucky to have such success and such a schedule!).

But, she also uses her background to lead us to intriguing articles like a Christian Science Monitor article about the popular television show, The Closer; and an NPR story about Sarah McLachlan’s fight to keep her wonderful concert series, Lilith Fair, alive.

And, those are just a couple of examples. Follow her and you’ll see a lot more.

So, what makes Maddy tweet?

Well, it’s certainly not what makes Sammy run.

Nope, those who are already successful, accomplished and knowledgeable are in the best position to give back – and they’re the ones who most need to pick up their keyboard and tweet with us.

Maddy does. Now, we just need to work on her husband Ken.

We can be pretty cynical about the kinds of technical arrogance we see in the computer world. But, in this case, Microsoft got it right in a big way at their Worldwide Partner Conference in Washington D. C.

So, let me ask you – when was the last time the Chief Operating Officer of Microsoft went ape about your company? And, when did it happen in the Walter E. Washington Convention Center? Yeah, happens every day, huh?

What was Kevin Turner so excited about that he closed his keynote speech with a video and salute to this particular company?

It’s Never 2 Late – Never!

He was excited enough about the potential of a Microsoft partner company called It’s Never 2 Late. He was excited about Jack York’s vision of changing the lives of older adults.

You see, as long as Sheryl and I have known Jack (gosh, over 10 years now) he’s had a single-minded drive to help senior citizens connect, enhance and empower their lives by connecting to the computer world.

Jack would never say it’s been easy. In fact, if most of us went up against the odds he’s encountered, we’d have thrown in the towel long ago.

Not Jack.

“I just know this is a good thing to do. It really does change lives and you can just see it when it works. We just need a little more technology juice behind us to make it work.”

Um, so, do you think Microsoft might just have the juice?!

Take a look at the video above. If you want to skip right to the place where Mr. Turner introduces the video about It’s Never 2 Late, just skip to the 1 hour and 39 minute mark.

With Your Head In the Cloud

The Microsoft Partner Conference was often about something called “Cloud Computing.” But, Kevin Turner ended his speech, in front of over ten thousand of their most important partners, reminding all of us that technology just has its head in the clouds if it’s not about truly serving people.

As one of the seniors, Milton Greidinger, says in the video:

“It’s like a godsend. That’s a good word, godsend.”

And, that’s a good job, Kevin. And that’s a godsend, Jack.

Google, in it’s wisdom, has decided that you can just take your crummy search words and shove them.

While writing a previous post about Facebook’s own insanities, I was looking for like-minded writers on the Internet. It’s common to do this sort of search. The most famous example is to put in a company’s name and then add the word, “sucks.” (Don’t look at me like that – we all know you’ve done it).

Watch Closely – This Affects You

What Facebook did made me want to barf, but you’ll notice in the screen shot below that Google (in it’s infinite wisdom) figured I really meant “bar” – and gave me that in every single result:

The only problem? I didn’t mean “bar” – I meant “barf.” I actually had to change my search and treat my word like a phrase (by putting quotes around the word) in order to get the results I was looking for:

Notice that Google’s first idiot results numbered 767,000, compared to the correct 4,320. Isnt’ that enough to make you crazy?

The Queen of Search

I went out looking for help with this one and called on someone who knows (and I mean really knows). Tara Calishain is the author of “Google Hacks” and earlier this year she had written Google Localizes Google Suggest, “Improves” Spelling Suggestions:

Say I’m searching for Carolynn. There are plenty of people named Carolynn. However, there are more people named Carolyn and Google will a) suggest that as the correct spelling and b) put Carolyns in my search results.

Which is just completely nuts. It’s not only nuts, but other than Tara, no one is writing about this or complaining about it! Even Tara is a bit too gracious and generous, calling it Google’s “well-meaning results.”

In response to my fulminations, she wrote back:

Hi Michael. This is Google thinking it knows what you want to search for better than you do.

Yahoo and Bing and Ask, Oh My!

So, Google thinks it knows better.

There must be something in the tech water. People with lots of specialized and abstruse knowledge drink it and it makes them arrogant and stupid.

Mark Zuckerberg drinks it regularly. AOL binged on it for years and finally ended up face down in the gutter. But, you’d never think Google would succumb to the same kind of temptation. Until now.

Thank goodness Bing, Ask and Yahoo are not following Google. I’m moving my search business over to someone who cares what I’m looking for and trusts that I know what I’m doing. I’m going to bet others will be following fairly soon.

Sell your Google stock now.

You Have a Friend in the Facebook Business

Honestly, I don’t really know Mark Zuckerberg all that well. I mean, we’re not “Friends,” or anything (for those of you without a scorecard, he’s the head guy over at Facebook).

I do know that trusting Mark to fix privacy controls is like trusting BP’s Tony Hayward to insist upon safe oil drilling procedures in the Gulf. Not really his strong suit.

In the past few weeks, Mark and his cronies have yet again gotten themselves mired in deep, squishy cow-flop by making more raucously stupid decisions about your safety and privacy.

Oh, you mean just like the one where they thought broadcasting what you buy online to all your friends was a good idea? Yup.

Oh, you mean like when they declared that all your photos and stuff on Facebook belonged to them if you leave? Yup.

Now, here we are again. Another firestorm of protest as Facebook decides to spread your stuff all over the Internet. And, one more time, Zuckerberg is sweating it out and re-thinking his position (was there ever any thinking in the first place?!)

Here’s what I’m thinking. It’s impossible to calculate how just how grave the danger is when corporate America is run by video game-playing snots like this guy.

Sing along, then, with me (and Eric), as we move on:

I don’t care what you do at night oh
I don’t care how you get your delights
We’ll leave it alone
We’ll just let it be
I don’t love you and you don’t love me.

Back to Those Fan Pages

Yes, I’ve became a “Fan” on Facebook of a few of my friends and business acquaintances. These were called “Fan Pages.” (Clever, huh?) Then, in the blink of an eye, I guess I started to “Like” them. Who knew?!

Now? I’ve decided not to “Like” anyone or be a “Fan” of anyone, period.

The “Like Button” nonsense has gotten totally out of hand. It’s all one big giant morass of marketing voodoo and privacy violations.

Wired Magazine’s Ryan Singel (”Facebook’s Gone Rogue)” says:

“Then there’s the new Facebook “Like” button littering the internet. It’s a great idea, in theory — but it’s completely tied to your Facebook account, and you have no control over how it is used. (No, you can’t like something and not have it be totally public.)”

And, as Singel points out, there’s a Facebook Fan Page (Facebook Like Page?!) for every word and phrase in the universe. Whether it’s “My Boss is Crazy,” “existentialism,” “putrid” or “cursive,” there’s a page for it.

How Could We Know that Promises End?

It makes me feel just like The Blogger Also Known as @Snipeyhead. Recently she commented back on one of her own blog posts about Facebook Fan Pages:

Every time I try to sit down and write about the privacy crap they’ve recently pulled, I feel physically tired.

Which is exactly how I feel. I’m tired of trying to keep up with the changes on Facebook. I’m tired of people I don’t know suggesting that I should “Like” their twaddle. I’m tired of the exploitation that Facebook wrangles out of my private likes and dislikes. I’m just plain tired.

So, it comes down to this. I still like all of you. I really do. I just don’t “Like” any of you, anymore. Especially you, Zuckerberg.

The card said:

“You recently tweeted about your ReadyTalk experience and even used the word ‘Awesome.” We appreciate your feedback and for sharing & spreading the word about ReadyTalk. Enclosed is a hard drive as a token of our appreciation.

With Regards, April.”

Wow. Just wow. That’s all we could say.

ReadyTalk.com is a Denver-based, online meeting services company. Think WebEx and GoToMeeting, only without the hassle. ReadyTalk is actually easy to use, doesn’t crash your computer and allows you to hold a webinar without the usual attendant brain damage.

We’ve conducted ReadyTalk.com webinars for the Colorado Society of Association Executives (CSAE). We’ve done a couple others for their Web Seminar Series. But, oddly we’ve never written about them on our blog.

Sure, we’ve gotten online Twitter thank-you messages back for a “tweet,” but we’ve never, ever gotten a card (and gift!) for a “tweet.” Makes you think about your online strategies, doesn’t it?!

Eat, Drink and Be Married

What do you do if you’re pretty much a 100% online company? That describes MyWedding.com. They’re an online local wedding resource, as well as a total management site for the happy couple (RSVP, email, registry, blog, etc).

They already do a great job of creating relationships online, but last week they blew it all out and invited everyone in the Denver/Colorado Springs area to show up at their new offices in Castle Rock, Colorado.

And, boy did they ever provide offline goodies – wines from Castle Rock Winery, superbly neat little gift boxes from Keltoy.com, food and excellent service from Occasions by Sandy, and on and on.

The place was packed! Photographers, florists, DJ’s, caterers, brides, grooms and every other type of wedding hob-nobber, rubbing elbows with Woody Pastorius and the rest of his welcoming crew at MyWedding.com.

Get Off of It

It made us think about online businesses. When was the last time you took your online business – and got off of it?

These days, when it comes to social media everyone wants to pitch its money making power. They tell you that if you just twerp your web site, use the right keywords and tweet 20 times a day you’ll be a success at the online game.

Ever stop to think that perhaps the real power of social media is to keep the “social” in it?

Pretty sure ReadyTalk and MyWedding have. What about you?

What are criminals and stalkers up to these days? What state-of-the-art strategies are being used by the really bad guys?

To answer those questions, we decided to ask novelists Michael Connelly and George Dawes Green. But, darn. Neither of those authors was in our Outlook phone directory. Go figure.

Amazon’s Sneak Peek

So, we had to turn to Amazon.com’s special feature called “Search Inside This Book” (also known sometimes as “Look Inside This Book,” but we digress):

For instance, let’s use this Amazon search feature on Mr. Connelly’s super-scary book, The Scarecrow. Type in the word “LinkedIn” and it will make you more than pause:

What did Michael Connelly’s stalker find out about his young prey by visiting her LinkedIn page? He learned her dog’s name, her favorite band and the name of her favorite pizza hangout. Indeed, here’s this exceedingly dangerous criminal musing on the naïveté of his victim:

“They believed they could bare their souls on the Internet, post photos and information at will, and not expect any consequences.”

We won’t tell you what happens or what other dangers lurk in this masterful mystery. But we will tell you that:

“He was circling her and she didn’t even know it.”

…by Mr. Green, with a MySpace, on the Internet

Use Amazon.com’s “Search Inside” method to get inside George Dawes Green’s compelling new book, Ravens, and a chillingly similar message unfolds.

In this case, Green’s stalker finds his prey’s pictures (and more) on MySpace. Those pages reveal that his intended victim has a very close relationship with her grandmother – closer even than with her mother. He also learns the victim’s age, devotion to Johnny Depp and her favorite bands. Using that information he…. but, we promise not to ruin the story.

The Friends of Your Friends

If you read either of these two books, my guess is you’ll head right to your privacy settings on MySpace (or Facebook, or LinkedIn).

Better yet, buy both of these books for the young people in your life. No, young people don’t know everything about the Internet. You just think they do.

If you’re younger, buy both of these books for the old codgers in your life. They’re on Facebook and LinkedIn these days even more than you are – but they usually have no idea how vulnerable they are.

Sure, your friends are all wonderful folks. But, what about the friends of their friends? Can they see the photos and private information that you post? Usually, unless you’ve been very careful – the answer is “yes.”

Are you and your family at risk when you post information to social networking sites? Just ask George Dawes Green and Michael Connelly. Or, better yet, read these books – and then decide for yourself.

The press is oh so fond of focusing on the numbers and percentages of unemployment – and this repetition of gruesome statistics can demoralize even the most dedicated job searcher.

The deflating result is that we begin to think, “How will I ever get the kind of job that will fulfill me?”

The Opposite Problem

Consider this. There are tons of unfilled jobs in this country. The challenge is to put the right people, with the right skills, into those jobs.

Sounds easy, right? And, in this age of computer databases and 1/10th-of-a-second Google searches, what could possibly be the problem? Obviously, technology is the answer, right?

“Putting Folks to Work”

Well, maybe not. Say hello to Michelle Diaz. Her job is, as she herself describes it, “putting folks to work.” She doesn’t work for the government. She’s doesn’t work for a non-profit. She works for a company that actually makes money putting YOU in the right job.

Michelle is the Regional Vice President for Spherion Staffing Services. She covers four states and any number of local offices that generate 75 million real live American job-placement dollars.

Motivational Job Hunting

The way Spherion makes its money (and keeps its investors happy – look for SFN on the New York Stock Exchange), is to help employers match the right people to the the right job openings. This matching process, it turns out, is only partly about skills.

When we talked to Michelle, she told us:

“We can interview for skills, but the right match is mostly about getting to the bottom of the question of motivation.” 

And, guess what, it turns out that computers just aren’t all that good at plumbing your true motivations. It still takes people like Michelle, and the folks who work for her, to do that.

Don’t Beg Uncle Harry

So, if you are looking for a job, before fixing your résumé, before buying a new suit and even before calling up Uncle Harry at the factory, you need to get your head on straight.

What you need to know is that there ARE jobs and that companies ARE looking for you. You just need to find the right kind of agents who will not only match your skills, but also get to the bottom of your motivations.

That’s what we liked about Spherion. They “put folks to work.” And that has a nice ring to it, don’t you think?

Editors Note: As always on this blog, we do not accept referral or affiliate fees from any of the companies or resources we write about.

Yes, Cinde Dolphin might make it big in her new endeavor, chronicled in that NY Times article, The Job You Make. But, what happens to those entrepreneurs, store owners, consultants, speakers, inventors and other risk takers when they don’t make it big – and have to (ugh) get a job again?

Yesterday I got a text message from an old friend who is nearing retirement. After working in corporate America for about 13 centuries, he told me he’s now ready to branch out on his own and “find my passion.” My response was simply, “I’d rather find my paycheck again.”

It’s in the Water

What happens when you follow your dream, and then find out that your dream didn’t follow you back? Too often (and these stories never make the New York Times), you squander your 401K, max-out your impossibly high interest rate credit cards and pay millions of dollars supporting your health care coverage habit. Don’t ask us how we know.

I don’t know if he invented the term, but UC Santa Cruz professor Robert W. Fairlie points out that there are a lot more “necessity entrepreneurs” when the economy is bad. (Dr. Fairlie sort of wrote the book (or at least the PDF) about individuals creating businesses in his “Kauffman Index of Entrepreneurial Activity.”) 

“Necessity entrepreneurs,” then, are those folks who get laid off of often high-paying jobs and then decide to try speaking, consulting, stand-up comedy or other death-defying gambits.

But, as you can see in the screen shot above, some necessity entrepreneurs now find themselves looking longingly at those regular paychecks of yore.

Who You Gonna’ Call?

You know what comes next, right? Yes, we thought we’d do a little research, send some emails and place a few phone calls to try to find out what’s going on – and then report it faithfully here.

We thought we’d follow some current job searchers and report on their tactics, strategies and mental breakdowns. Our interview line-up looks something like this (we reserve the right to change it without notification):

• New Job Searchers
• Frustrated Job Searchers
• Internet Job Experts
• Old-Fashioned Job Experts
• A Recruiter (or two)
• Some HR Big Wigs
• And anyone else we choose….

Where You Gonna’ Look?

Along the way, we’ll reach out and try to separate the truth from the bunk about how Internet and social networking sites can help your job search, what kinds of strategies are best and what you can do to keep from jumping off a bridge if you don’t find employment right away.

We won’t, of course, be able to resist showing you a few Internet research tricks that might help:

But, that’s just what we do. It’s called Internet research and we’re pretty sure it will lead us to some interesting people and great ideas along the way.

We’ve written a lot about Timothy Bishop and the Ellensburg, Washington Downtown Association, and how they’ve been fighting the good fight to revitalize their shopping district. The most recent was “Associations that Truly Associate,” about how they use MySpace, Facebook and Twitter to get the message out.

Dark Clouds on the Horizon

Well, now Ellensburg (and Kitsap and Gig Harbor and Port Townsend and tons of other small communities in Washington state) are all facing a huge challenge. They are facing a complete cutoff of their funding.

It’s sort of predictable. Times being what they are, there really is a big crunch when it comes to how states will spend the money they don’t have (just ask California).

But small communities, cities and ‘burbs of Washington are fighting back by tweeting, Facebooking, and MySpacing in order to reach the folks who hold the purse strings – the state legislature. And, it seems to be working.

They found the support of two state Representatives, Dean Takko and Bill Hinkle (one Democrat and one Republican), to sponsor a bill to save Main Street programs. Just shows you what those folks can do when they work together.

The result was a 91-7 vote in favor of the bill in the House. Now, though, it heads on to the Senate – and that’s a tougher sell.

Gonna’ Bet Against Them?!!

Where does your money go when it’s spent on buying up car companies and propping up the big banks? I know, sometimes it seems to go to bigger and bigger bonuses for the even bigger doofuses who created the mess in the first place. And, you might not be wrong.

But, guess what? The money spent on small communities and their bedrock businesses pays you back many times over – creating 11,810 jobs and 3,721 new or expanded businesses in Washington State alone. Not bad! Timothy Bishop tells us that every dollar spent in downtown renovation multiplies around 100 times in private investment.

Which is why you’ll find Timothy working the streets, the back rooms in Olympia and typing away on his social media pages – carrying the message. There are good ways for the legislature to spend your money – and this is one of them.

By the way, that article we mentioned at the top of this blog post? It said:

“Grassroots efforts to save the Washington State Main Street Program are generating bipartisan support among legislators during the 2010 legislative session.”

Nice job, Timothy, and all the other folks who are rallying around investing your money – instead of spending it.

Recently Facebook asked us (actually they told us) to change our privacy settings, or else. It was an “Important Message” that read something like this:

“We’re making you change your privacy settings. And, since we know that 99% percent of you are too busy to doodle around with our impossibly complicated and arcane instructions, we’re going to suggest some to you. These will end up risking your bank account, expose you to viruses and endanger your personal safety, but what the heck.”

The problem is that, as many people have pointed out, Facebook’s suggested “privacy” settings would open-up your most private information, allow the juice-will-save-your life folks to accost you and expose your kids to muggers and rapists.

No big deal. Heck, what really got to me was the way they did it. They forced all of us to change our settings at that very moment. Not even banks do that!

That’s right. Here’s the screen – and good luck to you if you’d like an answer to the question, “Well, Ok Facebook, what were my old privacy settings?” Forget it – there was no way to check. You were locked out of your FB account until you filled out their form.

Let’s just take that first one, the “About me” section. Here’s what Facebook suggests for your “About me” profile – make it accessible to everyone.

Go to your Facebook profile right now and see if you can find “About me.” Do it. Good freaking luck.

I looked for 20 minutes and decided that the time I waste deciphering social networking sites would be better spent watching paint dry.

Maybe I’m missing something somewhere, but that’s why I’m ticked off. Oh, and that little bit about your privacy and safety being in jeopardy. That too.

Now, off to see if I can find someone, anyone, at Facebook who cares.